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In times of tight budgets and cutbacks, fundraising is critical for colleges and universities looking to maintain their programs and services. However, with so many schools competing for donations, it can be challenging to come up with unique fundraising ideas that set your institution apart. That’s why we’ve put together this list of creative and effective fundraising ideas that engage donors, maximize donations, and create memorable experiences for everyone involved.
Whether you’re a seasoned fundraising pro or just starting out, this guide is the perfect resource to inspire your next campaign. Ready to take your fundraising efforts to the next level? Let’s get started!
If your goal is to boost alumni giving, consider hosting an auction exclusive to former students. Then, encourage them to give back to their alma mater using these tips:
Not only does hosting an auction help you raise valuable funds for your higher ed initiatives, but it also allows you to build meaningful relationships with alumni. The competitive atmosphere creates a memorable experience for donors, inspiring them to reconnect with your institution on a deeper level.
A “through the decades” gala is another form of alumni fundraising that celebrates the history and legacy of a college or university over multiple decades. The event typically includes decorations, music, and entertainment that reflect the styles and trends from each decade. This fun and engaging atmosphere can draw a wide range of alumni from different eras, encouraging community and connection across generations of graduates.
To get started, decide on a specific fundraising goal, such as raising $100,000 to provide underprivileged students with scholarships or collecting a certain number of major gifts to construct a new facility. Then, work with your team to:
In addition to helping you achieve your goals, this event provides an opportunity for alumni to network and reconnect with old classmates, which can ultimately increase their commitment to your institution.
A campus cleanup fundraiser works by encouraging students and members of the community to come together and clean up a designated area of campus. Participants can solicit donations from family, friends, or other supporters based on the amount of waste they collect, or you can organize a general campaign to fund the cleanup initiative.
Here are some steps to organize a successful cleanup:
Hosting a campus cleanup allows students, alumni, and supporters to come together and make a positive impact on their campus community. This event also promotes environmental awareness and encourages students to take an active role in adopting sustainability practices.
Continuing education seminars are designed to provide individuals with professional development opportunities relevant to their careers. By hosting a seminar, colleges and universities can generate revenue while also providing valuable education and networking opportunities for professionals in a specific field.
The first step is to choose a topic that appeals to your target audience. For instance, if a large number of donors work in technology, you might offer high-demand credentials in IT support, UX design, and cybersecurity.
Then, invite well-known faculty and experienced practitioners in the field to conduct the seminars. This will ensure that the seminar is of high quality and that attendees will learn from the best in the field. Charge a fee for attendees to participate in the seminar, whether it be virtual or in-person, and receive a certificate of course completion.
There are a variety of unique fundraisers that your college or university can choose from, each with the potential to generate significant revenue. Remember to get to know your supporters and align your fundraiser with their preferences. With creativity and dedication, you can achieve your financial goals while also building lifelong connections with donors.
May 3, 2023
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